What are product inventory indicators? #
The inventory indicators are a conversion-focused feature that can display product stock levels to merchants, but, most importantly, highlight when stock is ‘low’ or ‘very low’.
Low inventory indicators help conversion rates by creating a sense of urgency and scarcity, motivating customers to make a purchase before the item becomes sold out. Signalling limited availability also establish credibility and trust, assuring customers of the item’s popularity and desirability. Inventory indicators can be displayed on product cards, the product page, and on the featured product section.
How to specify product inventory levels #
For Inventory indicators to work, you’ll firstly need to specify the stock of each product. If you already have this set up, you can skip this section.
Steps
- In the Shopify admin area, click Products and click on the product to include in inventory indicators.
- Scroll down to the Variants panel and select on one of the variants.
- On the variants page, find the Inventory panel and set to Track quantity.
- Open the Theme editor go to Theme settings > PRODUCT INVENTORY to set the stock level thresholds using the sliders to set the stock level number.
Once a products stock level is set, you’ll need to define what stock level constitutes a ‘low’ and ‘very low’ inventory level.
In Theme settings > PRODUCT INVENTORY, set the Low inventory threshold and Very low inventory threshold settings. When inventory levels are equal to or below these numbers the feature will display the related notification.
Adding the inventory status indicator to a product card #
Steps
- Follow the steps in the previous section.
- Navigate to Theme settings > PRODUCT CARDS.
- Enable the Show product inventory setting.
Adding the inventory status block to the product page or featured product section #
Steps
- Product page: In the Theme editor select the product page you wish to apply the inventory notification to (default for all products, or a product template for specific products).
Featured product section: Open the Theme editor and click on the section.- Select the Add block option and choose the Inventory status block.
- Drag and drop the Inventory status block to where you wish it to appear in the product card.
- Click into the Inventory status block and optionally tick the Show inventory indicator bar setting. This shows a progress-style bar below the inventory message to provide a visual indication of stock.
- Additional urgency messages can also be enabled and customized here.
Read more about in the Featured product section guide.
